Home Care Breakthrough Solutions is dedicated to helping home care business owners break through to their next level of success,  while realizing their true potential.
The year that we almost went out of business, I tested and tried a number of different strategies until I was finally able to figure out what worked.
Over the next 12 months, we grew $1,062,964 in new revenue and literally 5X our profits, going from $45,827 to $248,703 net profit in one year.
I was then able to take what worked and systematize the process so that we could duplicate it. I shared this system with other home care owners and sales people, and they’ve also gone on to have amazing success with this system.
Our Revenue Optimizer System has been tweaked and fine-tuned through the years to address the key aspects of optimizing revenue and profits. It’s a step by step process that walks you through the strategic actions (and tactics) taken to grow any home care business in any market, while integrating a foundation for sustained success.
This system looks at the most critical aspects of growing your business that have the most leverage for growth. At the core, this strategy has the client’s well-being and quality of life as it’s primary focus.  The benefit to you, the owner, is that you will be rewarded by helping others, while growing your business.  Your income is directly proportionate to how much value you add to the marketplace.  
Sooooo – what do you want to know?
I’m 42 years old. I live in Chattahoochie Hills, Georgia, in a nature inspired community (called SER-EN-BE) with my wife Ali, our 4 amazing little girls, two lab rescue dogs, a bunny, and a leopard gecko. 
We just built our house and now we are living on a farm(ette)….”Yes, a former city boy, born in Brooklyn, moving to a farm! What have I gotten myself into?”
Once we get settled we plan to add some goats, chickens, and possibly horses as well.
I’m guessing that’s not the kind of stuff you’re really looking for? Right!
You’re probably wondering,
Is This Guy Worth My Time And Attention?
For many readers, my answer is “NO”.
Here’s why:
I can lead you to water, but
I can’t make you drink.
For some reason, some people think that there is a magic bullet when it comes to having a successful home care agency.
I get it. I went through that too when I couldn't quite figure out how to grow my agency...and sustain it.
“If I only had a better territory”, “If I was only better at selling like (any competitor)”, “If only my territory wasn't as seasonal”, “If only there wasn't this caregiver shortage”!!!
At one point I told all of these stories to myself (and my wife) because it made me feel better and I could justify my lack of success.
But what I came to realize is that all of these “stories” defeated me before I even began.  At the time, it was a lot easier to excuse away my failures then to admit that I didn't know something or I wasn't good enough YET.
As a result of the "stories” we tell ourselves, we are unwilling (usually unconsciously) to put in MAXIMUM effort when it comes to implementing strategies that can grow our business... because we've already told ourselves that it's not possible (with our fake stories).
So for the “story tellers” of the world, when you are introduced to a system that works, you won’t put in 100% effort because your mind has already tricked you into believing that your efforts won’t matter.
I’m not judging you, but if you are one of these people, I WOULD suggest you DON'T invest in working with me because you’re not going to put in enough effort (or actually drink the water that I’m leading you to)...and then we both lose.  
You may sip the water, but that won’t give you the results you are looking for until you are ready to "go all in" like I did during our transformation.
If you want to keep holding onto your "stories" that are holding you back I wont’ be able to help you no matter how hard I try.

And for those of you that are thinking you already put in "maximum effort" because you are working a lot of hours...I'm here to tell you from experience... "Working 60+ hours per week IN your business" is not the same as "Working ON your business".
With my programs, I provide a proven road map, but you have to execute.

And...In order to successfully execute, it requires you to shed the “negative stories” before you can move forward and go "all-in" to achieve your deepest desires.
It starts with telling yourself a better story!
If you keep saying “I don’t have time”,
this won’t work for you.
There was a time in our business that I was the master of “I don’t have time to learn this or do this”. Ask my wife!!! And it kept me stuck!
It’s because I was already working 60+ hours per week and my business had a stronghold on me.
Between putting out fires all day and trying to run a business while being the primary sales person, time always seemed like it was scarce.
This perception of “lack of time” became a self-fulfilling prophecy.
If you think you don’t have the time…guess what… YOU NEVER WILL.
Your mind will trick you into thinking that you'll NEVER have enough time.

This will make it impossible to put in the effort necessary to implement the strategies that... coincidently, in the long run, WILL actually provide you with an abundance of time... and freedom from your business.
By implementing these strategies we got to a place in our business where I literally took 8 months off while my wife managed our Administrator with 1 hour weekly meetings...while still having an abundance of cash coming into our household.
But if I didn’t change my thinking and I wasn’t willing to “invest” the time (even when I thought I didn’t have any) by working “on my business”, I still would be having that same conversation today about not having enough of it.
So if you are “one of those”…and it’s OK if you are, don’t waste the time (you don’t have) investing in our program(s).
If you’re ONLY in this business “For The Money”.
I’m not saying it's bad that you want to have a wildly successful and profitable business.
Abundance is your birthright and it’s perfectly healthy to want to experience that.
Plus, profit is needed so you can build a team that can serve your clients at THE HIGHEST LEVEL.
The universe rewards you based on how much value you add to the marketplace (i.e. your clients).
At the foundation of our program, the client’s needs are at the core of what we teach and...a foundational aspect of the program is about ways to “add value” to your clients.
However, if ALL you care about is profit without the desire and willingness to serve your clients the best you can, then I DON’T WANT TO WORK WITH YOU.  I'm not joking!
I can help you become more profitable, I just won’t do it if the client is not important to you.
On the flip side, if ALL you care about is serving your client’s but you are not willing to pay attention to bottom line numbers, then you will struggle in your business.
I’m at least willing to work with you, but ONLY if you are willing to make profit an important part of your business.   
Profit will enable you to grow your team and continue to implement programs and strategies that will add MAXIMUM value to your clients.  
You’re Still Here? Good.
Here’s what you can expect from me.
  •  Actionable strategies and tactics you can use in your sales and marketing efforts right now, for free (You will find some of them on our FREE STUFF section of this site).   Or you can get other FREE tips on our Facebook group page (so click to join now and "follow" us). These FREE gifts are often followed by:
  •  Actual sales pitches to work with me further.
Can you believe I actually just said that!  
I prefer to be honest and upfront. Just like you need revenue in your business to stay in business…shockingly, so do I!
I can rest my head easy at night knowing that I am adding real value to people’s lives... and I know you can too (especially when you are not worried about where your next referral is coming from :-) 
My teachings are designed to help you grow...both personally and professionally. Plus, at the core of my program is a primary intention to “improve quality of life for everyone I come in contact with”...as this is my personal mission statement.
By helping other business owners serve their client’s at the highest level it’s like a ripple effect. The agency owner and their family's lives are improved, and the lives of all the patient’s they touch are improved.
My impact is much greater now than was ever possible for me running my home care agency because by helping you...I am helping every one of the patients you care for, as well as your team, your caregivers, and all of the families involved.  
Plus….my sales pitches will always be preceded by really valuable strategies and tactics you can use immediately.
That stuff's free.
The idea is you’ll say, “Wow, this free stuff really helped me. I think I’ll try the paid stuff.”
Pretty simple, right?

You will hear me say this a lot...but "I understand and appreciate the Law of Reciprocity", which is at the foundation of what I practice and what I teach.  
How Do I Know If Your Stuff Is Any Good?
Well, the smartest thing to do is to just get some of my free materials.
If you like it, you’ll probably like my trainings where we go deeper on each of these topics.
If you don’t like it, you won’t.
But I think I’m supposed to do the whole “biography” thing …so here goes:
I ‘ve been in sales since I was a kid. As soon as I was old enough to work, I found myself in roles that involved sales in some capacity.
It started by mastering the “upsell” at McDonalds (of all places). Then I got involved in fishing for donations by phone for the Police Benevolent Association (PBA), then selling above ground pools, vacations over the phone, advertising, staffing, mortgages, until I eventually started my home care company... selling "care".  
I wasn’t always good at sales. In fact, when I worked at the pool company, you could often find me in the bathroom crying because I did not like the high pressure sales tactics they used.
The biggest mental shift and personal transition I had that helped my career was when I went from looking at myself as a "sales person"….to a "consultant”. With that shift came a massive amount of success. This philosophy has stayed with me since then and it’s how I teach all of my students.
Unfortunately, my past sales success had it’s limitations when I got in the home care business....hence my 2010 "almost out of business moment".
I hit this wall where I could not get our revenue and profit optimized because the landscape of home care got so competetive as new agencies popped up on every corner (MY STORY....LOL).
Because I was so desperate at the time, even though funds were tight, I invested heavily in learning from people like Tony Robbins, T Harv Eker, Jay Abraham, Blair Singer, and others to try and figure out what I didn’t know (that others who were more successful than me did) when it came to sales and marketing.
And after a ton of trial and error, I finally started to achieve real success once I finally got the sales system right.
After that, over a 12 month period we gained $1,062,964 in new revenue and 5X our profits, going from $45,827 to $248,703 net profit…and we continued to grow after that, while reducing my time working.
And that’s how I got my start mastering “sales and marketing for home care”.
I then systematized the process and started sharing this stuff with other home care owners (my peers) and they had success too. 
I also used this system to train my new sales people (some with ZERO health care sales experience) and they did well, most producing in under 60 days.

And now I'm sharing it with you!
So when we decided to make a family decision to sell our business last year and travel the southeast while figuring out where to send our kids to school.  I then decided to take this valuable info and package it up so I can help other owners who may be struggling just like I was and add real value to the world.
Maybe I can help you if... like me...you keep hitting this imaginary wall and just can’t seem to break through it.  Maybe I can help alleviate some of the stress that comes with owning an agency that isn’t producing enough or doesn't have sales consistency and stability.  Or maybe you are just one of those people that wants to continue to learn so that you can be the "best you can be"?  Either way, I'm here to help and I believe you will find real value in what I teach.  
Here’s What I Will Help
You With, Specifically
My main focus is to help you turn your sales systems into a well oiled machine by helping you optimize your sales process.
I’m the creator of something called THE HOME CARE REVENUE OPTIMIZER SYSTEM which is basically, “Getting the most out of your sales efforts in your home care business, thus, creating a "multiplier effect".

Multiplier affect:  Is just a fancy way of saying that by making incremental improvements in multiple areas in your business, this will help facilitate Geometric growth, causing massive change in your revenue and profits. 
It is, in my opinion, the Holy Grail of mastering home care sales success when you are able to optimize revenue and profitability by seeing incremental growth in multiple areas of your business, thus, helping you create freedom within your business.
I also focus on your positioning – which is really a fancy way of saying, “Getting People To Know, Like, Trust, Remember, Refer, & Do Business With You.”....and it's a lot shorter too!
Before we do any of that, we start with building you the right "Foundation" for your business- which is a fancy way of saying we provide a core strategy that sets you up for success for the long haul while helping you and your team add real value to your clients.
I do this by showing you the best way to genuinely help your prospects and referral sources while serving your clients at a high level.
Here’s My First Sales Pitch To You:
Go to my home page and sign up for one of my free training's or access any of my free reports.   

Go to our FACEBOOK PAGE and join and watch some of my free videos on there.  

If they help you, consider buying my stuff when I make you an offer.
Pretty simple, right?
Thanks for reading this page, now get to work and start your quest for freedom!
Gregg Mazza
Gregg Mazza
Home Care Breakthrough Solutions
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