Once upon a time...I was terrible at selling. And then I learned the power of story. THE END! OK. I'm just joking. Not really. When I learned the power of using storytelling in my message, I was able to convert more prospects because they were able to connect with my message, my service, and my purpose through my story on a much deeper level. They could see my passion coming through in my message. Story has a powerful way of influencing people to pay attention.